Betting News 
Underdog Fantasy is strengthening its commitment to responsible gaming by awarding its latest GuardDog fund grant to the Game Safety Institute (GSI). This collaboration aims to enhance product intelligence platforms, enabling more accurate risk assessments and improved educational outreach for customers on responsible gaming practices.
Launched in 2023 with a $1 million investment, the GuardDog program focuses on fostering innovative solutions that promote responsible operations among real-money gaming operators and safe gaming habits among players. Adam Warrington, Vice President of Responsible Gaming at Underdog Fantasy, emphasized that the partnership with GSI reflects their goal of transforming responsible gaming into an opportunity for innovation rather than viewing it as a mere challenge.
GSI is recognized for its rigorous research and development efforts that contribute to safer gaming environments by providing valuable insights to operators and regulators. With this funding, GSI will access a broad network of advisors, mentors, and investors, and its solutions will be integrated into Underdog Fantasy’s product offerings.
The funding initiative also supports GSI in joining previous grant recipient, idPair, which was announced in March 2024. idPair has developed technology that offers regulators a unified view of individual gambling activities across various platforms, facilitating better implementation of universal responsible gaming limits.
Underdog Fantasy’s strategic investments through GuardDog highlight a growing industry focus on product safety, with a recent survey indicating a strong awareness but limited satisfaction with current risk management strategies among major gaming operators. This forward-thinking approach by Underdog Fantasy underscores its dedication to building a safer and more responsible gaming ecosystem.
