Michael Rasile 
Teams and their Official Sportsbooks
This was an excited week for a couple NFC East teams! The Giants and Eagles each signed official deals with sportsbooks to become partners in one way or another. Teams are starting to see how lucrative their official sportsbooks can become!
The Eagles, who already have an official partnership with Unibet, entered into a deal with FOX Bet, the online and mobile branding of The Stars Group. Through this new deal, the Eagles will have a FOX Bet branded “interactive lounge” where fans can enjoy the game and bet from. The NFL currently prohibits kiosks at stadiums to bet through, but we all know the NFL loves nothing more than money, so that will be happening in the future. This deal also includes becoming the presenting sponsor of the Eagles Edge, a digital program airing after all Eagles games that will include legends of the team, on air personalities, and more. It will be available on the team’s YouTube page and available in their team app.
Outside of other digital, social, and in stadium assets, FOX Bet will also become the presenting sponsor of the Eagles Tailgating Crew, even though there isn’t too much of that to be had this year unfortunately.
On the other side of New Jersey, the New York Giants are entered into their own exclusive deal with DraftKings. DK is now the Official Sports Betting and Daily Fantasy Sports partner of Big Blue. Similar to the Eagles and their FOX Bet deal, DraftKings will receive digital rights and the opportunity to advertise within their sports lounge. Of course, this also includes exposure throughout Metlife (read: Giants) Stadium.
I believe we’re going to see more and more deals like this, especially seeing how much states like NJ are taking in from wide expansion of mobile sports betting! Why would a team turn something like this down when the sportsbooks are willing to give them the money. I’m excited to see what types of fun deals each of these teams and sportsbooks will be able to run, whether is a boost to the home team in stadium, hammering the over, or some type of insurance for the home teams. The more fun and interesting these partnership can become with engaging the home fans will make for much better opportunities. Of course, most of this can’t be seen until the stadiums have fans once again.
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Sources: CNBC and the Philadelphia Eagles
