Gannett, a leading mass media holding company, has announced a multi-year strategic partnership with BetMGM, a prominent operator in sports betting and iGaming. The collaboration designates BetMGM as the preferred sportsbook and casino partner for USA TODAY Sports, a move set to integrate sports betting odds and information across Gannett’s extensive network of publications.
Expanding Sports Betting Content Across 200+ Markets
Through this partnership, BetMGM’s betting odds, including spreads, moneylines, and over/under features, will be seamlessly incorporated into USA TODAY Sports content. Gannett’s USA TODAY Network spans more than 200 local markets and over 300 digital brands across 43 states, giving the sportsbook operator an enormous platform to reach sports fans across the country.
Michael Reed, Chairman and CEO of Gannett, highlighted the partnership’s potential to significantly enhance the company’s sports content offering and its monetization:
“We anticipate this collaboration will immediately lead to an increase in the overall monetisation of our content platform,” Reed said.
Boosting Visibility and Engagement
As part of the deal, BetMGM will be featured prominently across Gannett’s digital properties, with placements in website footers and other key areas within the USA TODAY Network, boosting visibility and engagement. The integration aims to provide over 44 million sports fans with betting information as they follow their favorite teams, particularly with the football season underway.
Adam Greenblatt, CEO of BetMGM, expressed excitement about the collaboration:
“By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favourite teams,” Greenblatt said, adding that the partnership would enhance excitement around sports betting, particularly throughout the football season.
Collaboration with Gambling.com Group
In addition to Gannett’s integration, Gambling.com Group will support the partnership by delivering BetMGM’s sports betting offers and expert insights to the USA TODAY Network’s sports audience. The group will leverage its proprietary advertising technology to ensure a smooth and effective reach in states where online gambling is regulated.
