Betting News 
Betsson Group has officially announced that it will cease its B2C operations in the United States by the end of September 2024. The company initially entered the US market with its mobile sportsbook app under the Betsafe brand in Colorado, in partnership with Dostal Alley Casino. However, it has now decided to exit the region.
Strategic Exit from the US Market
At the time of its launch, Betsson emphasized that the Betsafe sportsbook app was a crucial part of its B2B strategy in the US. The company’s recent statement reaffirms that the primary purpose of the launch was to showcase its sportsbook capabilities for B2B purposes. Despite this decision, Betsson continues to maintain a presence in North America through its Betsafe operations in the Canadian province of Ontario, where it offers a variety of B2C services, including sports betting and an online casino.
A spokesperson for Betsson Group commented on the decision: “Betsson has decided to discontinue its B2C operations in Colorado (USA) at the end of September 2024. For the foreseeable future, we will not have any B2C offerings in the US. As initially communicated, our B2C operations in Colorado were primarily to showcase our sportsbook for B2B purposes and to gain valuable insights into the dynamics of the US online sports betting market.”
Continued Presence in North America
While Betsson is exiting the US market, the company remains active in Canada, where it launched Betsafe in Ontario in February 2023. The Canadian operations continue to offer a full suite of B2C services, including sports betting and online casino options.
Betsson’s Global Sponsorship Efforts
In other company news, Betsson has secured a multi-year global betting sponsorship with Premier Padel, focusing on enhancing the fan experience at the Qatar Airways Premier Padel Tour. This sponsorship deal reflects Betsson’s ongoing commitment to expanding its brand presence and enhancing the fan experience in sports events worldwide.
